Canon EOS 5D
Product description, along with any other tab can be displayed as tabs, accordion or all-visible blocks in grid format or one under the other. You can mix and match tabs and blocks in any order and any position. Each tab can also be set up as a link and point to other pages or open popup modules. Optional "Show More" collapsible block content is also available as an option for large and tall descriptions or custom content.
Unlimited Blocks, Tabs or Accordions with any HTML content can be assigned to any individual product or to certain groups of products, like entire categories, brands, products with specific options, attributes, price range, etc. You can indicate any criteria via the advanced product assignment mechanism and only those products matching your criteria will display the modules.
Also, any module can be selectively activated per device (desktop/tablet/phone), customer login status and other criteria. Imagine the possibilities.